Why Exhibiting

• Now in its 26^th edition, this exhibition serves as a four-in-one platform for production-supply matching, trade closing, channel relationship management, and industry networking—empowering businesses to go global with confidence.
• Our targeted invitation strategy reaches Fortune 500 agribusinesses, distributors, retailers, e-commerce giants, F&B operators, and luxury hotels worldwide, creating direct pathways for exhibitors to connect with key buyers.
• We continue to welcome high-impact regional delegations from across China, while our international partnerships bring in a strong presence of global procurement professionals.
• The industry awards ceremony, co-hosted with authoritative bodies, celebrates innovation and leadership, providing a stage for peer recognition and collaboration.
• With alliances spanning 300+ media outlets—from mainstream news to industry-specific platforms—we deliver 360-degree promotional coverage to maximize your brand exposure.

Visitors by Regions

With a deep-rooted national sales network, the show connects exhibitors with bulk buyers including distributors, agents, traders, retailers, supermarket chains, and hospitality professionals through targeted one-on-one meetings. It also integrates new retail platforms such as e-commerce, community group-buying, social commerce, and franchising, offering companies diversified channels to broaden their market presence.