The 23rd World Ecological Agricultural Products and Food Industry Expo 2024
Concurrently Held: The 23rd China (Guangzhou) International Nutrition Healthy Food
and Organic Products Exhibition 2024
14-16 June 2024
China Import & Export Fair Complex
Co-organizers
- China Chamber of Commerce of I/E of Foodstuff, Native Produce and Animal By-products (CNFA)
- National Rural Industry Integration and Development Alliance
- Guangdong Health Industry Promotion Association
- GuangDong Food Circulate Association
- Guangdong Organic Agriculture Association
- Guangdong Institute of Food Science and Technology (GDIFST)
- Guangzhou Huangpu Distinct Food Safety Association
- Guangdong Agriculture Industrialization Association
- Rural Revitalization Committee
- South China Regional Center for Cantonese Cuisine Heritage and Promotion
Organizer
- Guangzhou Yi Fan Exhibition Co., Ltd
Supporters
- Bord Bia
- Aegean Exporters’ Associations
- Associazione Nazionale Industriali Conserve Alimentari Vegetali(ANICAV)
- Rice Exporters Association of Pakistan(REAP)
- CzechTrade
- Italian Trade Agency
- Invest in Spain
- PRO ECUADOR
- InvestChile
- Ministry of Agriculture and Rural Development Republic of Poland
- International Olive Oil Council
- Wuchang Municipal People's Government
- Department of commerce of Jiangxi Province
- Changchun Municipal Commerce Bureau
- Gansu Province Longnan Municipality
- Heilongjiang Qing'an County People's Government
- Shangri-La Deqin County
- Department of Agriculture and Rural Affairs of Hebei Province
- Administration of Grain of Guangxi Zhuang Autonomous Region
- Department of Agriculture and Rural Affairs of Jiangxi Province
- Department of Commerce of Jilin Province, China
- Department of Commerce of Jilin Province, China
- National Association of Grain Sector of Hubei Province
- Guangdong Organic Agriculture Associatio
Market Preview
The data shows that in 2023, the total output value of China's agriculture, forestry, animal husbandry, and fishery reached 15.6 trillion yuan, with a year-on-year growth of 6.1%. In the same year, large-scale agricultural product processing enterprises achieved a total operating income of over 18.5 trillion yuan, marking a year-on-year increase of 24%. The 20th National Party Congress Report clearly outlines the ambitious strategic goal of accelerating the construction of a strong agricultural country. Agricultural and rural departments at all levels have diligently implemented the decisions and arrangements of the Central Party Committee and the State Council, promoting the transformation of agricultural products from "primary processing" to "deep processing" and facilitating the growth and strengthening of the agricultural product processing and distribution industry. Against the backdrop of the sustained recovery and improvement of the national economy, the consumption of agricultural products is also experiencing continuous growth. The vitality of residents' consumption continues to be unleashed, and the agricultural product industry is expected to embark on a new round of industrial and consumption upgrading.
Why Exhibiting ?
- The exhibition integrates four major functions: production-sales matching, trade transactions, channel maintenance, and industry exchange. It leads the industry's development trends, assists enterprises in expanding the domestic market, and connects with high-quality channels and resources nationwide.
- Our extensive database covers domestic and international top 500 agribusinesses, distributors and agents across various agricultural industry chains, supermarkets, e-commerce platforms, community group buying, catering institutions, star-rated hotels, and more. We follow up with major procurement plan buyers, recommend exhibitors for their preferences, and provide procurement services.
- We conduct personalized and precise invitations for audiences from different themes, industries, and channels, deeply cultivating the South China sales network. We bring in professional attendees and organize group visits and purchases through external cooperation.
- We issue visiting documents to relevant units and companies through national and local associations, local governments, and relevant authorities.
- Building on years of cooperation, we invite regional groups with outstanding contributions to modern agriculture from provinces, cities, counties, and towns to participate. We also collaborate with numerous international partners to invite international enterprises and institutions to attend.
- To promote and recognize outstanding products in the industry, the organizing committee, in collaboration with authoritative institutions, holds a Quality Product Awards ceremony. This aims to gather excellent operating enterprises, providing a platform for communication and exchange within the industry to mutually support and achieve mutual success.
- We engage in strategic partnerships with mainstream domestic and international media, large-scale portals, and industry-specific media both at home and abroad. This ensures comprehensive and multi-dimensional coverage of the exhibition through various channels, maximizing the effectiveness for exhibitors.
2023 Facts and Figuresures
Visitors by Region
Title of Visitors
- South China70%
- East China7%
- North China6%
- Southwest China6%
- Central China5%
- Northeast China2%
- Hong Kong,Macao and Taiwan2%
- Northwest China1%
- Overseas1%
- Distributors/Dealers28%
- Wholesaler/Agricultural products marke22%
- Supermarket/Chain store18%
- E-commerce/Community group buying13%
- Agricultural product processing factory10%
- Catering/Hotel6%
- Import & Export Trading Company4%
- Government/Association/Organization3%
- Others2%
Renowned Brands and Pavilions
Exhibitor Testimonials
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We participate in the exhibition every year, and we consider WAF China to be a great platform for brand promotion, new product launches, and maintaining customer relationships. This year, the organization of the exhibition by the organizers was very well-coordinated, and the invited buyers were professional buyers from all over the country. Through the platform of the exhibition, we were able to maintain relationships with our existing customers and also establish connections with many new customers, providing us with a strong impetus for market expansion and the broadening of our brand presence. We would like to express our gratitude to the organizers and all the staff for their hard work! See you again at WAF 2024!
—— Qiang Wen, Brand Manager, Southern China Region, Yihai Kerry
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This year is the 20th anniversary of our brand's listing, and we have brought a series of new and premium products, which have received a much higher level of welcome than expected. We have noticed that the foot traffic at the exhibition was very satisfactory, with a large number of high-quality buyers visiting our booth for business discussions. Some buyers even placed orders directly at the booth, providing great momentum for us to expand our presence in the healthy kitchen market. We would like to express our sincere gratitude to IGO China for creating a grand stage for brand promotion and showcase.
—— Jing Yuan, Public Relations Department, Standard Food (China) Co., Ltd.
VIP Buyer Groups
- Famous Chef Committee of China Cuisine Association
- Guangdong Provincial Association of Grain Sector
- GuangDong Food Circulate Association
- Global e-commerce (Shenzhen) Co., Ltd.,
- Hong Kong International of China Commerce Community Association
- Guangdong East Chamber of Commerce of Importers & Exporters
- Guangzhou Cuisine Association
- China Guangzhou Western Food Association, Guangzhou Food Industry Association
- Wengyuan County Agricultural Production and Processing Industry Association
- Zhongshan City Catering Chamber of Commerce Sha Xi Gourmet Cultural Association
- Foshan Nanhai Catering Service Industry Association
- Guangzhou Area Catering Trade Association
- Shenzhen Food Industry Association
- Shenzhen Cuisine Association
- Shenzhen Catering Service Trade Association
- Guangdong Agriculture Industrialization Association
- Foshan Gaoming Dining Profession Association
- GZPY Restaurant & Catering Association
- Jiangmen Cuisine Association
- Dongguan Grain Association
- Huizhou Food Industry Association
- Shenzhen Food Industry Association
- Guangzhou Food Industry Association
- Shunde Restaurant Association
- Yangjiang Cuisine Association
- Yunfu Dietetic Association
- Zhanjiang Cook Association
- Zhuhai Restaurant Association
- Heshan Dietetic Association
- Qingyuan Cuisine Association
- Caozhou Cuisine Association
- Dongguan Lawei Industry Association
- Shunde Dietetic Association
- Huizhou Cuisine Association
- Heyuan Cuisine Association
- Guangning Food and Beverage Association
- HongKong Cooking Association
- Sihui Restaurant Association
- Heshan Dining Industry Association
- Guangdong Julonghui Catering Association
- Zaoqing Cook Association
- Luoding Catering Business Association
- Guangning Cook Association
- Huaiji Catering Association
- Shaoguan Catering and Cuisine Association
- Nanhai Food and Beverage Association
- Shenzhen Food and Beverage Association
- Xintan Food and Beverage Association
- Emerging Food and Beverage Association
- Shunde Longjiang Food Safety Association
- Foshan Shunde Dietetic Association
- Yangjiang Food and Beverage Industry Association
- Food Tourism Promotion Association
- Shunde Lunjiao Dietetic Association
- Shunde Ronggui Restaurant Association
- Le Liu Street Dietetic Association
- Meizhou Dietetic Association
- Le Cong Food Safety Association
- Foshan Shunde Cook Association
Key buyers include...
Conference and special events
Polish Apple Pavilion Promotion Conference
Italy Ketchup Pavilion Promotion Conference
Spanish Pork Pavilion Promotion Conference
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► Panjin Rice “Red Beach No.1” Promotion Conference
The Conference is organized by the Panjin Industrial and Commercial Federation and Panjin Agricultural Development Group Co., Ltd. It aims to promote the “Red Beach No.1” Panjin Rice to consumers nationwide. “Red Beach No.1” rice is a high-quality rice launched by the Panjin Municipal People’s Government based on the principles of excellent variety, improved quality, brand building, value enhancement, and increased income for the people, following the concept of "seeds as the guide, resources as core, and key focus on branding". It represents a significant breakthrough in the field of rice.
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► Hohhot Economic and Trade Exchange Conference
The Hohhot Economic and Trade Exchange Conference is organized by the Hohhot Committee of China Council for the Promotion of International Trade (CCPIT) with the aim of promoting the advantages of Hohhot's agricultural product industry and attracting investment in the industry. It aims to promote local high-quality agricultural brands and products and facilitate the expansion of enterprises into the national market.
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► 2023 "Guizhou Brands” Promotion Conference in Guangzhou
In recent years, Guizhou Province has vigorously promoted the development of "Guizhou Brands" ethnic cultural industry brands by leveraging local resource advantages and ethnic characteristics. It has established a distinctive brand system for the ethnic cultural industry with Guizhou characteristics. The "Guizhou Brands" Product Promotion Conference featured the exchange of procurement agreements for "Guizhou Brands" products and a segment dedicated to introducing "Guizhou Brands" enterprises, showcasing a wide range of high-quality products. This initiative aims to accelerate the high-quality development of the ethnic cultural industry and the economy in ethnic regions, promote the market presence of Guizhou products, and contribute to rural revitalization.
Exhibits Categories
| High-Quality Agricultural Products | Representative Green, Ecological, and Agricultural Products from Various Regions, Government Representatives from Different Provinces, National Organic Demonstration Counties/Districts, Precisely Targeted Organic Products for Poverty Alleviation, Geographical Indication Products (Ningxia Goji Berries, Camellia Oil, Wuchang Rice, Xinjiang Dates, Leling Jujubes, Huoshan Dendrobium, Huazhou Red Oranges, Fengqiu Raspberries, West Lake Dragon Well Tea, Zhengyang Peanuts, etc.), Imported Ecological Agricultural Products and Foods from Along the Belt and Road, etc. |
| Fruits and Vegetables | Fresh Fruit, Fresh Vegetables, Mushroom, Potatoes, Nuts, dried&dehydrated fruit, Fresh convenience products, Fresh herbs, spices, sprouts, Flower & plants, Organic products, Frozen fruits and vegetables, etc. |
| Bee Products | Honey, Propolis, Natural Bee Products, Processed Honey Products, Honey-Based Foods, Honey-Based Beverages, Royal Jelly Oral Liquid, Beekeeping Equipment, Beekeeping Technology, Beekeeping Machinery, Bee Product Packaging Design, Bee Product Health Chain Institutions, Beekeeping Factories, Cooperatives, etc. |
| Antibiotic-Free Livestock and Poultry Products | Antibiotic-Free Meat such as Pork, Beef, Lamb, Chicken, Antibiotic-Free Eggs, Dairy Cows and Dairy Products, Antibiotic-Free Herbal Farming Techniques, Herbal Layer Hens, Antibiotic-Free Broiler Farming Techniques, Functional Biologic (Fermentation) Feed Antibiotic-Free Farming Techniques, Antibiotic-Free Farming Techniques for Biologic Enzymes, etc. |
| Organic Food | All agricultural and sideline products and their processed products certified by national and overseas organic food certification organizations, including organic vegetables and grains, organic meat and poultry, organic tea, organic fresh and dried fruits, goji berries, mushrooms, organic processed foods, beverages, health supplements, and nutritional products, etc. |
| Natural Food | Rice, meat, fruits and vegetables, marine products, oils, beverages, tea (green tea, black tea, white tea, yellow tea, dark tea, organic tea, regenerated tea, extract tea, concentrated tea, health tea, blood pressure-lowering tea, etc.), dairy products, soy milk products, red dates, mushrooms, wild walnuts, hazelnuts, pine nuts, spirulina, new resource foods, vegetarian products (vegetarian ingredients, vegetarian products, health foods, vegetarian snacks, vegetarian restaurants), seasonings, etc. |
| High-Quality Food and Beverages | Pre-packaged Food, Imported Food, Fruit Juices, Beverages, etc. |
| Natural Eco-friendly Products | Domestic and Imported Natural Foods and Products, Natural Ingredients and Additives, Indigenous Ecological Foods and Products, Ecological Raw Materials and Additives, etc. |
| Industry Chain Support | Biological and Organic Inputs, Pest Control Solutions, Design, Packaging, and other related products for the industry, Testing Equipment, Agricultural Information Technology, Agricultural E-commerce, and more. |
China Import and Export Fair Complex · Pazhou · Guangzhou
Address：No.380, Yuejiang Middle Road, Haizhu District, Guangzhou.
The World Ecological Agricultural Products and Food Exhibition (WAF China) has been held in China Import and Export Fair Complex every year， Since the 13rd exhibition in 2013.
Stand Prices & Facilities
 |
Stand Type/Price
Raw space |
Facilities
Location close to the entrance/exit or main corridor. |
|---|---|---|
 |
Stand Type/Price
Premuim booth with one side open
Premuim booth with corner |
Facilities
1 information counter
1 dustbin |
 |
Stand Type/Price
Standard booth with one side open
Standard booth with corner |
Facilities
1 information counter
Carpet *The actual facilities is subject to the exhibition contract |
Sponsorship
 |
|---|
| Catalogue Advertisement | ||
|---|---|---|
| Front cover | USD4,600 | |
| The second front cover | USD2,000 | |
| The third front cover | USD2,100 | |
| Inside color page | USD1,000 | |
 |
|---|
| Other Advertisement | ||
|---|---|---|
| Exhibitor badge(single page) | USD 5,000/per | Color printing |
| Visitor badge(single page) | USD 8,400/per | Color printing |
| Gift bag(single color printing) | USD 3,400/5THS | Total 30THS |
| Visiting Ticket Back Adv.(single page) | USD 850/10THS | Total 300THS |
| Visiting invitation letter(back cover) | USD 1,650/10THS | Total 50THS |
| Visitors/Exhibitors Badge Rope Adv.(Logo Single Face) | ||
| Product Introduction Meeting | |
|---|---|
| Exhibitors | USD 1,800/Session (30 mins) |
| Non–Exhibitors | USD 3,600/Session (30 mins) |
| Appoint hours should be charged | USD 1,000 |
| (Please contact us for more information.) | |
Contact Us
Exhibiting Inquiry
Contact Person： Miss Wang Media Cooperation
Contact Person： Mr. Liang |
Hotel Contact
Contact Person： Miss Huang Visiting Inquiry
Contact Person： Miss Huang |
Guangzhou Yi Fan Exhibition Co.,Ltd.
Tel： 86-20-8852 1856 |
|
Organizer Bank Account
Beneficiary： GZ Yi Fan Exhibition Co.,Ltd |
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